Things for manufacturers to look out for in 2020

Things for Manufacturers to Look Out for in 2020

Alicia Frank Marketing

While industry growth is a positive thing, especially for the manufacturing industry and skilled trades, it can also bring with it a series of struggles. Michigan Creative talks with executives in these industries daily about the problems faced in these industries. Because of these growing pain points, we wanted to discuss some things for manufacturers and skilled trades to look …

Creatives who stay creative

Creatives Who Stay Creative

Alicia Frank Creative

Everyone has the potential to be creative. You just have to tap into your imagination and uncover the hidden creative genius that’s inside all of us. We are a creative agency that focuses on surrounding ourselves with like-minded creatives every day. We are creative problem solvers and we use creativity in everything we do. Our innovative imaginations are constantly in …

Top five videos of 2019

Top Five Videos of 2019

Alicia Frank Video

Videos come in all shapes and sizes, and the demand for them continues to grow. Video is a medium that proves to be a versatile tool and can be utilized in almost every level of marketing. From social media to advertisements, video is here to stay. We live in a day and age where digital reigns supreme. And, because we …

What sets Michigan Creative apart from the competition

More Than Marketing: What Sets Us Apart

Alicia Frank Michigan Creative

The Lansing area is full of agencies. So, what sets us apart from the other agencies? We listen. You know your business, and we know your brand. We believe that being an exceptional communicator is an essential part of life, especially in business.  Through a solution-oriented approach, we work with you to pinpoint your pains and ultimately, find you the best …

How Our Core Values Drive Our Business

Alicia Frank Branding

Identifying a business’s core values is fairly easy. Start with your intentions, understand your company’s value, and define from there. Finding a business with team members that implement those values is a bit harder. Core values are generally defined as the principles or beliefs that drive the behaviors of an organization. It’s an essential and guiding force to drive company …

Why Skilled Trades Need A Marketing Strategy

Why Skilled Trades Need A Marketing Strategy

Alicia Frank Marketing

There are endless amounts of great jobs available in the skilled trades industry. The problem most companies are having is reaching their talent. The industry is advancing and your marketing efforts should be too. Whether you’re trying to get the attention of wholesalers, distributors, retailers or all three, every business owner working in a skilled trade needs a marketing strategy. It’s …

5 Tips to Leverage Social Media for Business

Alicia Frank Digital Marketing, Marketing, Social Media

Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …

blogging tips

Powerful Tips To Help Blogging Efforts

Alicia Frank Blogging

Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …

The Practice of Selling You, to You

Shaunie Cauley Branding, Creative, Personal Growth

I’ve heard sales defined as the sharing of enthusiasm. To effectively sell ourselves on us, we may need to borrow some of that enthusiasm, from ourselves; but on a day when we were still excited about our dreams, goals, and future. Rekindling our belief in ourselves can be challenging at best; it will involve rehearsing purpose, keeping compassionate records, and …