Upcoming Events in Lansing

Upcoming Events in Lansing

Brandon Girard Blogging

Lansing is a hub to so many different things, from thriving startup businesses to the beautiful Michigan State University. Also known for its appreciation of the arts, Lansing is home to many excellent performance venues, art galleries, and music festivals. The city takes the time to appreciate and support the full spectrum of businesses and entertainment, which makes it a …


5 Tips For Promoting Online Video

Marissa Katz Blogging, Video

A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …

content marketing pic

Content Marketing 101

Marissa Katz Business, content marketing

As a startup, you are probably aware that marketing is important in order to gain more exposure for your brand, product, or company. In the rapidly growing and advancing digital era, content marketing has become more relevant in order to draw in customers, clients, and visitors over a variety of platforms. Content marketing is a strategic marketing approach focused on …


The Importance Of Website Design For Your Small Business

Brandon Girard Business, Web Design Leave a Comment

When is the last time your business’s website got an overhaul? If not recently, you should get on that! Many businesses overlook the importance of having a presence on the internet. But what they aren’t realizing is how relevant the internet is becoming when it comes to business and customer relationships. While it still is possible to utilize the classic …



Kristopher Johnson content marketing, Video Leave a Comment

Did you know that if a goldfish and a person watch the same video, the goldfish may watch for longer? The average human attention span is about eight seconds, and it speaks to the importance of quality content. Thanks to platforms like Youtube which allow their roughly one billion users to createas well as engage, people are critics more than ever. No audience will tough out 5 …


Get Results From Facebook Ads On A Budget!

Taylor Canfield Facebook, Promotion

 First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …